Rebtel Names EthnikPR Agency of Record To Reach South Asian American Consumers
Stockholm, Sweden / San Francisco – June 19, 2008 – Rebtel, the people’s global communication company, today announced it selected EthnikPR as its public relations agency of record to target the growing South Asian American consumer. EthnikPR, an award winning hybrid PR agency and marketing boutique, has rapidly grown to become the ‘go-to’ agency for brands looking to reach Indian, Sri Lankan, Pakistani and Bangladeshi Americans.
“Rebtel is a communication revolution and we look carefully to partner with like-minded innovators like EthnikPR,” said Hjalmar Winbladh, CEO of Rebtel. “Their ideas, execution and track record in reaching the South Asian consumer are both refreshing and reflective of a new generation of marketing leadership.”
Rebtel offers low-cost international calling on landlines and mobile phones, with especially low rates from the United States to countries such as India, Pakistan, Sri Lanka and Bangladesh. Rebtel’s service is currently very popular in Europe, and now Rebtel users in the U.S. can make calls to India for as low as five cents a minute. Rebtel’s service is a tenth of the cost of some services.
“With high gas and food prices, and an unstable economy, people are looking to save where possible and that starts with outrageous international phone call rates,” said Vijay Chattha, Chief Talker of EthnikPR and its parent agency. “It’s great to see a company like Rebtel deliver an important communication service that is as cheap as making a call in your own city.”
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