Absolut Spirits Exec Takes Marketing Helm at Rebtel
STOCKHOLM, SWEDEN – January 23, 2008 – New media and brand communications specialist Patric Blixt has joined Rebtel as Head of Marketing Communication. In his new role Patric will oversee all marketing and brand-management activities for Rebtel, the global communication company that allows people to call any phone, anywhere in the world for just pennies per minute.
“Patric is world-class consumer marketing,” said Hjalmar Winbladh, Rebtel’s co-founder and CEO. “He has exactly the skills, perspective and 14 years of experience that we need to leverage our momentum in the market right now.”
Patric Blixt
Patric comes to Rebtel from V&S Absolut Spirits, one of the most awarded brands in digital communications, where he spent the past three years growing Absolut.com into the largest spirits site on the Web. At Absolut Patric founded one of the largest drink databases, and was responsible for digital media, CRM and innovation projects in 124 countries for all of the V&S Absolut Spirits brands.
“Rebtel is adding new customers and strategic business partners at an incredible rate these days,” said Patric. “This is clearly a company with a future where I know can contribute and make a difference in growing daily users and expanding beyond the 40 countries we serve today.”
Prior to Absolut, Patric served as marketing director for Pricerunner.com, one of Europe’s largest price comparison web sites, which doubled in size while he was responsible for brand, public relations and communications strategies, consumer contacts and site development for all markets.
Patric, 37, began his career at the top as CEO of X-Com, an interactive communications strategies and development company that he founded and later merged with Mogul.com, a content management, application development and systems integration company in Sweden.
After completing school in 1996 Patric went on to serve as product manager for interactive education for EF, and then later as director for Brand Dialogue Scandinavia at Young & Rubicam, where he was also director for the Ericsson, Ford and CIC accounts. Other previous positions include director of digital media for Collaborate, where he developed strategies and programs for leading brands including Gore-Tex, and managing director for Blond Swedish Amateurs, where he developed brand, communications and marketing strategies for Avis and H&M.
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